November 2012
1 post
March 2012
1 post
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February 2012
1 post
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August 2011
3 posts
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The newsonomics of what to read next » Nieman... →
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Now Hiring: Director, Customer Acquisition
Outbrain, the leading content discovery platform, is seeking a motivated Director, Customer Acquisition. The position will lead all customer acquisition and marketing efforts of a new product launch while playing a key role in Outbrain’s fast growth. This newly created role reports to the Vice President, Marketing.
If you are interested in joining a group of accomplished, passionate people...
July 2011
2 posts
How To Monetize Your Content Online, Part I:... →
It’s tough being an online content publisher these days.
While the flow of advertising dollars into digital continues to increase—online advertising spending is expected to grow 20% to $31.3 billion in 2011 in the U.S. alone, according to eMarketer—it has not resulted in higher CPMs for publishers.
Rather, the increase in spending is spread thin across a crowded field of technology middlemen...
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May 2011
2 posts
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April 2011
15 posts
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We've Seen the Future of Ads and It Looks...
Mark Suster has a great guest post up on TechCrunch today that discusses the future of advertising online and the movement towards more integrated ads since consumers are “blind” to traditional online advertising methods such as banners. One point he makes is that “our attention is all in the [content] stream. As evidenced by the eye-tracking studies – they will remain [there].” He claims that...
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The Content Lab: Content marketing and the... →
thecontentlab:
It’s official: content marketing is a CMO-worthy issue. But getting the attention of the CMO with content marketing is probably harder than ever.
According to a recently released Roper study, nine out of 10 chief marketing officers see value in content marketing, and 35 percent of CMOs…
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When Asking For Social Media, Do Companies Mean... →
whycontentmatters:
When companies say they want to use social media as a marketing tool, do they really mean content marketing? Will Davis, managing partner at Right Source Marketing, thinks so.
“When companies learn more about what content marketing is—and that you can leverage your own content in the social media space—they almost always realize that’s what they really wanted to do, and...
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Content discovery heralds new engagement era -... →
Discovering something you like online can be wonderful, but the sheer volume of content out there means for publishers the challenge is no longer creating content, but helping the right people to discover it.
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Media Agencies Make Mark as Content Creators |... →
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Vote for Outbrain's panel submissions for Internet... →
SEO? SMO? What Everyone Needs to Know About the Future of Online Content Consumption
Sending the News Feed to the Tailor: Personalization & Why Online Content is Not One-Size-Fits-All
Going Beyond Banner Ads: Why Content Monetization Matters
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“Companies are starting to use their website to provide an engaging experience...”
– Why you should start to think like a media publisher | Econsultancy
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HOW TO: Optimize Your Content for Social Discovery →
COO David Sasson did a guest post on Mashable about optimizing for content discovery.
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Content Is Key for Brand Strategies, 71% of Brands... →
In late February, senior brand and agency executives gathered in New York City to participate in the final juding round of the 2011 Effie Awards — highlighting the best marketing and advertising programs of the year. Outbrain had the opportunity to sponsor the event and hosted a survey of the esteemed judges to learn about the current trends surrounding content development and content marketing...
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